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Press

2023.12.22
The Real Deal

The doctor is in: How medical amenities sell South Florida condos

As the adage goes, health is wealth. And it’s for sale at South Florida residential projects.

 

Condo developers are in a perpetual race to offer the most cutting edge and appealing amenities to set their projects above all the rest. Movie theaters, libraries, spa facilities, pickleball courts and private restaurants are all standard fare for South Florida projects. Now, medical care on demand is the new height of luxury.

 

To beat the competition, South Florida developers are offering concierge medical services, wellness coordinators and treatment rooms to cater to the health needs of their residents. Amenities are typically built into the price that buyers pay for units upfront or through their monthly dues. The amenities are more than window dressing — developers say they’re helping close deals.

 

“It’s been a huge selling point,” said Andrew Kurd, co-chief investment officer of New York-based Savanna, developer of Olara in West Palm Beach.

 

Savanna launched sales for its planned 26-story condominium at 1919 North Flagler Drive in January, with prices starting at $2 million. In addition to a fitness center, spa and library, Savanna is providing buyers with a one-year membership to Sollis Health, a New York City-based concierge medicine provider. Sollis memberships include house calls, unlimited visits, round-the-clock telehealth services, and care coordination. Annual memberships for those under the age of 35 start at $3,500; for those 60 years and older the price starts at $6,000, according to Savanna’s website.

 

“Not everyone will use a fitness center, or a rooftop pool, or a wine tasting class,” said Brad Olson, CEO of Sollis. “Great health care is the ultimate luxury.”

 

Sollis has offices in New York City, the Hamptons, Palm Beach, Los Angeles and San Francisco. Its flagship in Palm Beach has proven wildly popular, and is its fastest growing site, Olson said. Beyond South Florida, the firm has partnerships with Steve Ross’ Related Companies in its Coterie senior living projects, and with Dart Interests for its planned New York City condominium, the Treadwell.

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